Carol Platt Liebau: Marketing Films Through Churches

Friday, September 23, 2005

Marketing Films Through Churches

The LA Times reports that studios are beginning to recognize the "underserved" market of churchgoers that hitherto has seen nothing at the cineplex that reflects their values.

It's a good start.

3 Comments:

Blogger The Flomblog said...

I drove past a cineplex last night on the way to class - They were showing ten (10!) movies. There was nothing that I wanted top see, and I'M A MOVIE JUNKIE?

Doesn't anyone in H'wood see a problem there?

I'm not a Christian, I'm Jewish, but I fully endorse this. I find myself enjoying my collection of old movies more and more these days. Remember them - the ones with a plot?

12:17 PM  
Blogger cookie jill said...

I'm waiting for the films that cater to the Pastafarians.

3:06 PM  
Blogger Colonel Steve said...

Great idea by Hollywood. I mean, they've been marketing to everybody else BUT Christians, Jews, or the seriously religious. Or, to put it more succinctly, to those with traditional morals.

8:42 PM  

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