Carol Platt Liebau

Thursday, March 03, 2005

Conservative media critic Brent Bozell is right. Liberals are panicking over their slipping control of the public agenda.

For more on network news, check out this piece by Peggy Noonan. Quite correctly, she advises CBS news to make the news broadcast the "star" and the ratings will follow -- rather than trying to find a "star" anchor and build from that.

Her advice, intuitively, is sound. Even analogize from the entertainment world (and yes, I believe that television news has more in common with "enterntainment" than anyone would like to admit). Why are Terri Hatcher, Felicity Huffman, Marcia Cross and Eva Longoria "stars"? Because they are in a show that Americans want to watch (for better or worse) -- "Desperate Housewives". Why have the guy from Friends (with his own show now) and all the Seinfeld alums struggled when separated from the good shows where they originally came to prominence? Because they had "star" vehicles rather than good shows where the actors became "stars" as a result.

Same holds true for the news.

2 Comments:

Blogger eLarson said...

The panic leads to increased stridency. The stridency leads to increased alienation from professed Moderates. And the death spiral will continue.

Is there a way out? Probably. But I'm not going to help. They need to figure this one out for themselves.

8:26 AM  
Blogger jchess said...

Network news about is about the cult of personality. The cult of personality, as Stephen King once wryly observed, is the cognitive sh** that runs through the bowel of the intellect.

Ponder that, and come to understand why fewer and fewer people watch network news.

James C. Hess
http://www.thinkingrockpress.com/trp1086.html

8:18 PM  

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