Talk radio today featured a theory that Bush's performance -- allegedly "too hot" last Friday night -- turned off women. I'm not sure about that . . . but here's more unsolicited advice for the President.

The best way for him to go after Kerry is with seriousness of purpose combined with humor.

That's a strength for Bush -- he's funny, Kerry's just not. And it's a form of getting a message across that's less "threatening" than non-stop pummelling, just in case there are some women out there who, however bizarrely, really do want a more "tender touch" from the person they're trusting to protect their children from terrorists.